gifts and machine wrapping
The largest operator of vending machines in Brazil, Brasvending went through several acquisitions and needs a new identity. Its main products is coffee, and its client are medium and large companies that use their machines for the “coffee time” of its employees.
The company difference: quality in service and cutting edge technology. With the recent acquisition, the client needs to get away from the previous two cultures and create a new one. With this, the client wants to avoid the blue and red colors of the previous logos.The main buyers of the service are the HR departments, dominated by the female presence in its employee frames. Therefore, with the color limitation, focusing on female as a target and with the idea of comfort in mind, a color came to shake the company – the “Mauve” color, derived from the mixtures of colors used in the previous logo, symbolizing the fusion and the coming to light of a new culture. The type and the symbol denotes the latest technology and resembles a display of vending machines.