visual identity and stationery
AC Proteína comes from the dissociation of the AC Agromercantil cattle confinement and the fattening division, a company with more than 50 years of experience in the market. Ranked as the largest independent producer of confined cattle of Latin America and focused in the B2B work model, the company requests an identity for the new enterprising.
The line of creation is based on the Taurus zodiac house, representing solidity and strength. The graphite and the earth-red colors represent the palette of the rural colors and the typology emphasizes the brand solidity attribute.