logo revitalization and brochures
The Academic Directory of Getúlio Vargas College (DAGV)
needed to modernize its logo to enhance greater seriousness
and commitment. Composed of students from the institution, it was
often mistakenly associated with the idea of “sloppiness”, but the
DAGV plays a fundamental role in the association between students
and institution, as well as promoting and integrating the students,
the faculty and the administrative bodies of FGV-EAESP.
For the logo, we kept the representative icons
of the courses the directory represents. They have been redesigned
and applied in a way to ensure better visibility and legibility.
The laurel leaves have also been modified and repositioned
in order to confer cleaning and visual lightness. The colors
were changed bringing the much-used black color in college
communication added to a deep golden. Thus, the brand was given
elegance and seriousness. These concepts were later replicated
to other materials such as powerpoint presentation.