By Focus is a marketing consulting firm that offers
customized solutions to its clients. In order to launch itself
on the market, it needed a visual identity and
relied on BST! Design to develop it.
Having the concept of target, focus and direction as premise,
added to methodology, innovation and creativity, the logo was created.
With a contemporaneous font and a symbol made out of the triangle of the exclamation mark rotated around an axis, it conveys the idea of modernity, movement, union, steps and process. The symbol resembles the image of a
target referring to the concepts mentioned above. In it, one of the
elements is displaced creating the illusion
of innovation and expansion.